About Home Staging….

 
People don’t buy houses; they buy Homes… and Homes are purchased based on emotions.

The primary goal of a home stager is to make the appearance of the property less focused on the previous or current owners and really more about the “feel” of the home itself. Since the home is really what the buyers want to see, it makes good common sense.  

Within a few seconds buyers develop a feeling about your home that is then reinforced by everything else they encounter. In other words, they buy on emotion and justify with fact.

When a house feels as if it could be a home, a buyer will intuitively justify that feeling and reprioritize his/her wish list in favor of your home.

Buyers also assess the seller: they will assume that a neat and tidy seller must have taken good care of their home and vice versa.

At Touch of Class we want you to sell your home quickly and for top dollar. We use our FEEL HOME method for home staging that covers every critical detail of the process. We are all about creating that “Wow Factor” — and this is a huge focus of our positioning strategy when analyzing a home. We’ll show you how to build in these subtleties in order to make the buyers subconsciously desire to live here and “feel home”. The “emotional connection points” are where marketing strategy really comes in to play.

Touch of Class Staging is based in NJ and serves Essex, Morris, Union and Hudson counties and NYC.